Recently I bought a new car and the dealer did all the right things – the car was full of petrol – and there was a nice bunch of flowers for my wife. The sale was seamless and it made me feel good about the company. So good I have already referred someone to this company who also purchased a car.
Car dealers are good at this and many other businesses can learn from them – customers love the little extra things and sometimes these things cost very little – a phone call or a thank you letter may be all you need to do. In this case they did it all, a follow up phone call, a letter and they even sent me a picture they took on the day of delivery. Think about ways you can do something for your customers, as I said it need not cost a lot - as simple as a phone call. The old adage it’s the thought that counts certainly works here treat your customers well and they will return. I could write countless stories about bad experiences because I remember them, just as all your customers do. There is is this crazy marketing hype that says its cost 9 times as much to get a new customer as it does to keep and old one. Its crazy because it wrong its more like 20 times as much. Treat your customers well and you will reap the rewards.