I was in Melbourne a few months ago and needed to travel from St Kilda Road to the CBD, about $15 in a Taxi. Silly me, I thought this would be simple, approach a taxi, get in, go to destination. I walked up to one, doors locked, window comes down, "Where" one word only, so I responded accordingly, "City". Window goes up and I am left talking to glass, sort of like a prison visit. The next guy was far more polite about saying no, but it was still no, "I will take your number and report you I say " Drives off at speed.
It was whilst I was giving him the single digit finger, that it came to me, "Digital Disruption", that's what I need, ride sharing I thought.
Udder, no that's a cow, Urban, no that's country music. I actually like Taxi Drivers more than country music, maybe Keith could take me on his horse. And then it came to me Uber, find the app, sign up and get to that appointment. What's an app? Call an eight year old for help to sign up.
Car arrives within 3 minutes, guy is polite, I apologise for it being such a short ride, he says no problems and 10 minutes later I am in the city. $11.15 on my card. Done, dusted, digital.
I have left the best part for last, the first Taxi Driver was still sitting there when Mr Uber arrived.
If looks could kill, couldn't help myself had to give him just a little more "digital disruption " with my pinky.